Estate Sale Connect ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website estatesaleconnect.com and use our services.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

Consumer Information

When you submit a request for estate sale services, we collect:

• Contact Information: First name, last name, email address, phone number
• Property Information: Address, city, state, ZIP code, property type
• Estate Details: Timeline, reason for sale (optional), special requirements
• Photos: Optional property and item photos you choose to upload
• Sensitive Information: You may voluntarily provide information about death, divorce, or health situations

Professional Account Information

If you're an estate sale company using our platform, we also collect:

• Business Information: Business name, EIN, contact information, service areas
• Payment Information: Processed securely through Stripe (we never see full card numbers)
• Credentials: Business licenses, insurance information, certifications
• Profile Information: Specializations, years in business, company description
• Performance Data: Response rates, customer interactions, lead conversion data

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent, click patterns, search queries
• Location Data: Approximate location based on IP address
• Referral Data: Website or advertisement that directed you to us

1.3 Cookies and Tracking Technologies

We use the following types of cookies and tracking:

Essential Cookies

• Session Cookies: Keep you logged in and maintain form data
• Security Cookies: Prevent cross-site request forgery and other attacks

Analytics Cookies

• Google Analytics: Track site usage and user behavior
• Hotjar: Record user sessions for usability improvement (anonymized)

Marketing Cookies

• Facebook Pixel: Measure ad effectiveness and retargeting
• Google Ads: Track conversions and optimize ad campaigns

You can control cookies through our cookie banner or your browser settings.

1.4 Information from Third Parties

We may receive information about you from:

• Social Media: If you interact with our social media pages
• Marketing Partners: Lead generation and referral partners
• Public Records: To verify business information for professionals

2. HOW WE USE YOUR INFORMATION

2.1 Primary Uses

We use your information for the following purposes and legal bases:

2.2 Automated Decision-Making

We use automated systems to:

• Match consumers with professionals based on location and service needs
• Distribute leads based on professional subscription status and service areas
• Flag potentially fraudulent submissions for manual review

You have the right to request human review of automated decisions.

2.3 Special Considerations for Sensitive Information

When you voluntarily provide sensitive information (death of loved one, health issues, divorce), we:

• Limit access to essential personnel only
• Use enhanced security measures
• Share only what's necessary for professionals to provide appropriate service
• Allow you to exclude sensitive details from professional communications

3. HOW WE SHARE YOUR INFORMATION

3.1 Sharing with Estate Sale Professionals

This is the primary purpose of our service. When you submit a request:

• We share your information with up to 5 qualified professionals in your area
• Professionals must agree to our privacy standards before receiving leads
• You can request to limit distribution to fewer professionals
• We track which professionals receive your information

Information Shared with Professionals:

• Name and contact information
• Property address and details
• Timeline and requirements
• Photos (if provided)
• General situation (if you choose to share)

Information NOT Shared with Professionals:

• Financial information
• Social Security numbers
• Medical records
• Information you mark as "private"

3.2 Service Providers

We share information with trusted service providers:

All service providers are contractually required to protect your information.

3.3 Legal and Safety Disclosures

We may disclose information when:

• Required by law: Subpoenas, court orders, legal process
• Protecting rights: Our rights, property, or safety, or that of others
• Emergency situations: Imminent harm to individuals
• Business transfers: Merger, acquisition, or sale of assets

3.4 Aggregate and De-identified Data

We may share aggregate or de-identified data that cannot identify you for:

• Industry reports and research
• Marketing and promotional materials
• Service improvement initiatives

4. YOUR PRIVACY RIGHTS

4.1 Universal Rights

Regardless of location, you have the right to:

• Access: Request a copy of your personal information
• Correction: Fix inaccurate or incomplete information
• Deletion: Request removal of your personal information
• Portability: Receive your data in a portable format
• Opt-Out: Stop receiving marketing communications
• Limit Sharing: Restrict which professionals receive your information
• Revoke Consent: Withdraw previously given consent

4.2 How to Exercise Your Rights

Submit privacy requests by:

1. Email: privacy@estatesaleconnect.com (include "Privacy Request" in subject)
2. Phone: 1-800-XXX-XXXX
3. Mail: [Physical Address]

We will respond within 30 days (or as required by applicable law).

4.3 California Residents (CCPA/CPRA)

Additional rights under California law:

• Right to know categories and specific pieces of personal information collected
• Right to know purposes for collection and third parties with whom we share
• Right to delete (with exceptions)
• Right to opt-out of "sale" (we do not sell personal information)
• Right to limit use of sensitive personal information
• Right to correct inaccurate information
• Right to non-discrimination

Shine the Light: California residents can request information about sharing with third parties for direct marketing.

4.4 European Residents (GDPR)

Additional rights for EEA/UK residents:

• Right to object to processing based on legitimate interests
• Right to lodge a complaint with supervisory authorities
• Right to withdraw consent at any time
• Right to object to automated decision-making

4.5 South Carolina Residents

Under South Carolina law:

• Right to be notified of data breaches affecting your personal information
• Right to sue for damages resulting from violations of data protection

4.6 Other State Rights

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights. Contact us for state-specific information.

5. DATA SECURITY

5.1 Security Measures

We implement industry-standard security measures:

• Encryption: TLS 1.3 for data in transit, AES-256 for data at rest
• Access Controls: Role-based access, multi-factor authentication
• Monitoring: 24/7 security monitoring and intrusion detection
• Testing: Regular penetration testing and vulnerability assessments
• Training: Annual security training for all employees
• Physical Security: Secure data centers with restricted access

5.2 Data Breach Response

In case of a data breach:

1. We will investigate immediately
2. Notify affected users within 72 hours (or as required by law)
3. Notify relevant authorities as required
4. Provide information about steps you can take to protect yourself
5. Document and improve our security based on lessons learned

5.3 Your Security Responsibilities

You can help protect your information by:

• Using strong, unique passwords
• Not sharing your account credentials
• Reporting suspicious activity immediately
• Keeping your contact information updated

6. DATA RETENTION

We retain personal information for the following periods:

After retention periods, data is securely deleted or anonymized.

7. CHILDREN'S PRIVACY

• Our services are not directed to anyone under 18
• We do not knowingly collect information from anyone under 18
• If we discover we have collected information from someone under 18, we will delete it immediately
• If you believe we have information from someone under 18, contact us immediately at privacy@estatesaleconnect.com

8. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in:

• United States (primary processing)
• Countries where our service providers operate

We ensure appropriate safeguards through:

• Standard Contractual Clauses (for EU data)
• Privacy Shield principles (where applicable)
• Contractual obligations for data protection

By using our services, you consent to these transfers.

9. COOKIE POLICY

9.1 What Are Cookies?

Cookies are small text files stored on your device that help us provide and improve our services.

9.2 How We Use Cookies

9.3 Managing Cookies

• Cookie Banner: Use our consent tool when you first visit
• Browser Settings: Block or delete cookies (may limit functionality)
• Opt-Out Tools:
  • Google: https://tools.google.com/dlpage/gaoptout
  • Facebook: https://www.facebook.com/help/568137493302217
  • NAI: http://www.networkadvertising.org/choices/

10. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing information.

Estate sale professionals are independent businesses with their own privacy practices. While we require them to protect your information, we recommend reviewing their individual privacy policies.

11. DO NOT TRACK SIGNALS

We do not currently respond to Do Not Track browser signals. However, you can control tracking through:

• Our cookie consent tool
• Browser privacy settings
• Ad blocker extensions

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy with a new "Last Updated" date
• Displaying a prominent notice on our website
• Sending email notification to registered users
• Requiring renewed consent where legally required

13. DATA PROTECTION OFFICER

While not legally required to have a DPO, we have designated a privacy contact:

14. SPECIAL CONSIDERATIONS FOR SENSITIVE SITUATIONS

15. CONTACT INFORMATION

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Your privacy is important to us. If you have any concerns about how we handle your information, please don't hesitate to contact us.