For families running their own sale
List your own estate sale, free
If you are clearing a house yourself, this puts the sale in front of the people who drive to estate sales every weekend. Your own page, up to 200 photos, and your street address kept private until the day before. No listing fee, no commission, and no card.
This page is for a one-off sale — a family or an individual clearing one house themselves, once. You post it yourself, your name never appears on the page, and no company is involved.
Do you run estate sales for other people? Then you want the company side instead: a public profile, sale listings with up to 500 photos, and requests from families near you. That is free too.
What listing gets you
A real page, not a classified ad
Every sale gets its own address on this site with the dates, the photos and the neighbourhood written into the page itself — which is what lets it turn up when somebody searches for estate sales in your town. It is also listed on the browse page, on your city’s page, and in the email we send to shoppers who asked to hear about sales near them.
Up to 200 photos, straight from your phone
Photos are what buyers decide on. Ours are resized on your device before they upload, so a full set from a phone takes minutes rather than an hour, and shoppers can ask about one specific item by tapping the photo of it.
Your address stays private until you say
Until the reveal time you choose, the page shows only the city, state and ZIP code — which is how the industry has always advertised sales. Pick 12, 24, 36 or 48 hours before the doors open and the street address appears then. It is stored as an offset rather than a date, so if you move the sale the reveal moves with it.
No paper list at the door
Tick Digital line on your listing and you get a sign to print with a QR code on it. People scan it when they arrive and get the next number on their phone, for themselves and up to four people with them. You let groups in from your own phone, a few at a time, and everyone’s page tells them where they are — so nobody is guarding a clipboard, and nobody can write themselves in ahead of the people who got there first.
Your name stays off the page
A sale run by a family shows as a private sale. Your name and contact details are not shown on the page, and nothing in the page’s data for search engines to pick up. Buyers write to you through a form and their message lands in your inbox with their own address on it, so you can just hit reply. When you reply to a buyer by email, they will see your email address — if you would rather they did not, answer from your messages page instead.
Should you run it yourself?
Honestly — often not. It is worth knowing that before you start, rather than three days in.
Doing it yourself tends to work when the estate is small, you have a rough idea what things are worth, you have several free days in a row, and there is no deadline on the property. You keep everything the sale takes.
A company is usually the better call when there is a full house to clear, anything potentially valuable that needs pricing properly, a closing date to hit, or when you are grieving and simply do not have it in you. They price, staff, advertise, run the sale, handle the people who turn up at seven in the morning, and clear what is left. That typically costs 30–40% of what the sale takes — and a well-run sale often nets more than a self-run one even after the commission, because pricing is the part that is genuinely hard.
You do not have to choose today. List the sale now, and if it turns into more than you bargained for, ask for quotes — your listing can stay up while you decide.
The rules, in full
There is no fee, so the things that keep this useful are rules rather than a price. All of them are short.
- Confirm your email address. It is how buyers’ questions reach you, and it is the first thing that separates a real seller from a script.
- At least one photo. No photo, no publish. Buyers decide on photos, and nobody posting junk is going to photograph a real house.
- A real address and a real ZIP code. The address stays private until your reveal time, but a sale nobody can find is not a sale.
- Your first listing gets a look from us before it goes live, usually within a day. After that they publish immediately.
- Three sales live at a time. If you run sales more often than that, you are a business — and joining as a company is also free, with no limit and a public profile of your own.
No fee is deliberate. Charging five dollars a listing would not stop anyone determined to post junk — that is a rounding error to them — and it would stop plenty of families who are having a hard enough month already. The rules above cost a bad actor real effort and cost you about ninety seconds.
Ready when you are
Create a free account, add the dates, the ZIP code and a handful of photos, and your sale has a page. The same account lets you follow sales near you and keeps your messages in one place.